Columns - Page 5
Perfumery in spiritual mode, and an almost etymological return to the very origins of the word “perfume” (from
After Shanghai and Beijing, the focus of retail network consolidation is now on new cities for new luxury
Rolex, Ritz, Jaguar, and Boss are the major luxury Houses that animated the year 2023 by choosing to
The legal challenges facing luxury brands in the race to use the most innovative technologies are manifold.
Héroïne has just unveiled the new study from its Strategy division, “The 3 P’s of Shopping in 2030”.
Héroïne has just unveiled the new study from its Strategy division, “The 3 P’s of Shopping in 2030”.
Héroïne, the French Brand Experience agency, has just unveiled a new study by its Strategy division, entitled “The
The legal stakes are many for luxury brands in the race to use the most innovative technologies.
Since 2021, the “sounds and smells” that characterize natural spaces, resources and environments on land and at sea
The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]
