7 October 2025 [COLUMN] Chanel: the keys to ultra-desirability The House on Rue Cambon understood very early on that the power of its brand would come from
3 October 2025 [COLUMN] Why French luxury companies must cultivate intercultural intelligence French luxury brands embody unrivaled expertise, admired creativity, and undisputed global influence. But behind the shop windows of
29 August 2025 [COLUMN] Mixed first half for the luxury sector: ultra-luxury holds steady, premium faces uncertainty Over the first six months of 2025, the luxury landscape has become clearly divided: the most exclusive brands
21 August 2025 [LUXUS MAGAZINE PRINT EXTRACT] – Gen Z & Luxury: the new emotional elite of luxury EDITOR’S NOTE: This article was first published in Issue No. 11 – Summer 2025 of Luxus Magazine. In
14 August 2025 [Luxus Magazine] COLUMN – From Citizens to Sovereign Individuals: How France’s Millionaires Are Redrawing the Map For years, the idea of leaving France as a high-net-worth individual (HNWI) was something you might consider but
31 July 2025 [COLUMN] AI, the Singularity & the Future of Luxury What happens to luxury when machines start dreaming?
23 July 2025 [COLUMN] Legal strategies for the luxury industry – Protecting a fragrance: scent, formula, packaging, and name In the world of luxury, fragrance is much more than just a scent: it is an expression of
9 July 2025 [COLUMN] Algorithms vs. craftsmanship The luxury industry is undergoing a silent but profound transformation. By 2024, “TikTok microtrends” will have redefined the
3 July 2025 [COLUMN] Luxury and Gen Z: rethinking talent attraction For a long time, the luxury industry cultivated an image of exceptionalism that was enough in itself to
26 June 2025 [COLUMN] Labubu: When toys shake up the world of luxury In a constantly changing Chinese market, a figurine called Labubu is shaking up traditional notions of luxury. It’s