Chronicles - Page 5
In the wake of Covid, many Chinese have taken up outdoor sports. Among these, hiking has become the
For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and
With the growing awareness of inappropriate over-consumption and consumer interest in products with low environmental impact, the vintage
Faced with Covid, the Chinese population has become aware of the importance of practicing sports in the open
There’s a hotel in Los Angeles called the Magic Castle – it’s a seemingly basic hotel with no
NFTs (non-fungible tokens) have become a major asset for brands, especially luxury brands. Since the beginning of the
[vc_row][vc_column][vc_column_text] Most of us are facing bleak days. At best, we spend our time in isolation, not able
[vc_row][vc_column][vc_column_text] The Luxury Industry is taking the COVID-19 crisis in full force, and not surprisingly questioning the future
[vc_row][vc_column][vc_column_text] “In my boutique, I ask my advisers to invite a customer once a month for a reason
Annie-Paule Quéré is a brand identity and strategy consultant and founder of L’Atelier de la Marque. She assists
