Sporty & Rich unveils its capsule collection in the colors of California's UCLA university

Sporty & Rich, Emily Oberg’s fashion and wellness brand, released a capsule collection on April 14 featuring the colors of the University of California, Los Angeles (UCLA). Although it is not a member of the Ivy League—the group of eight prestigious private universities in the United States—UCLA is nonetheless a renowned public educational institution founded in 1868.

Born as an inspirational mood board on Instagram in 2015, the lifestyle brand, founded by Canadian native Emily Oberg, continues to offer capsule collections and drops that replicate the lifestyle of the American elite and other “old money” families. Sporty & Rich, responsible for one of the most successful brand collaborations of 2024 with Adidas, dedicates limited-edition collections to the pastimes of the wealthy (tennis, golf, horse riding, etc.), their hot spots (New York, Beverly Hills, Place Vendôme, etc.) and even their favorite materials and uniforms (cashmere, etc.).

While the Los Angeles and Paris-based brand has made a name for itself with its capsule collections linked to the leisure core trend—which involves dressing in the colors of your favorite hotels, such as the Bristol, the Ritz, and the Carlyle in New York—it is now making its mark in the preppy style, far beyond the sports and fitness world of its beginnings.

The latest collection allows the brand’s customers to dress in the colors of UCLA or the University of California, Los Angeles. The institution is particularly renowned for the quality of its university sports teams.

A collaboration signed by ’47

The collection unveiled by Sporty & Rich celebrates the classic style of university and educational sports. This UCLA capsule collection consists of basic cotton fleece pieces, vintage-inspired T-shirts, and must-have hats, all “capturing the spirit of campus life and sporting tradition.”

However, the brand has not strayed from its identity, offering a collection that celebrates the heritage of the Californian university while remaining true to its iconic aesthetic.