The Japanese beauty giant has launched a new investment fund that will target start-ups in its own sector and that of wellness.
LIFT stands for Long Term Investments for the Future: a fitting name to boost the beauty sector!
And it’s the name Shiseido has chosen for its new venture capital fund. The limited liability company created for the occasion will be a vehicle for investing in innovative start-ups in the beauty and well-being sector.
“The creation of LIFT Ventures represents a new opportunity to partner with organizations focused on creating innovative beauty and wellness solutions, as well as to benefit from greater understanding and access to Shiseido’s growth ambitions. LIFT Ventures represents a welcome opportunity to develop knowledge, create value and, ultimately, achieve significant progress for all,” emphasized Masahiko Uotani, Shiseido’s CEO.
Two initial investments
Lift will invest in “new technologies, innovative platforms, high-growth brands and new business models, among others“. It will “focus primarily on compelling innovation in the Western Hemisphere, while maintaining a global perspective“.
But while Lift, based in New York and headed by Ron Gee, President and CEO of Shiseido Americas, will initially target the Americas, it will not be limited to them.
Create your free account I create my account Don’t miss out on the latest luxury business news.
To continue reading this article, create a free account or log in.
Read also> SHISEIDO PREPARES THE LAUNCH OF ITS NEW WELLNESS BRAND, SCHEDULED FOR 2024
Featured Photo: © Shiseido
