Pucci x Fusalp: second ski and après ski capsule collection

For the second year running, Pucci has teamed up with skiwear expert Fusalp for a capsule collection of adult fashion and accessories dedicated to winter sports. This collaboration combines the Italian sophistication of the “Prince of Print” with the alpine technicality of the French company.

 

Owned by the LVMH group, Maison Pucci has drawn on Fusalp’s expertise in technical skiwear to offer a new women’s capsule collection. The collection has been available since November 22 in selected Pucci and Fusalp specialist outlets, as well as exclusively via the Mytheresa e-commerce platform.

 

Last year, to celebrate Fusalp’s seventieth anniversary, the two iconic brands of the 1960s and 1970s joined forces, linking the French and Italian sides of the Alps through their cultural heritage.

 

With the support of Mytheresa, distributed in 130 countries, the collection also reaches out to the golden youth of Europe, America and Asia.

 

Following in Chanel’s footsteps in 2018, Louis Vuitton, Dior, Balmain, Balenciaga and here, Pucci, are offering capsule collections designed for dabbling in powder, or staying stylish in the resorts.

The strength of these capsules lies not only in their ability to meet skiers’ technical needs, but also in their vibrant colors, perfect for brightening up your après-ski look and sharing it on social networks.

 

Reunion at the summit

 

Here come two sleeping beauties, recently awakened from their torpor, one – Fusalp – by the takeover in 2013 of two Lacoste family heirs – the other – Pucci – by the finalization of its acquisition by luxury leader LVMH in 2021.

 

These two Houses took opposite paths to rise from the ashes and finally join forces: Fusalp, with a more urban look and products that make up half of its collections, and Pucci, with a less gypset look of caftans and capri pants for a sportier, more body-conscious style.

 

Pucci x Fusalp 2023 campaign, photographed by Vito Fernicola ©Pucci

 

The year 2023 saw the return to the catwalk of the psychedelic-print House founded by Marquis Emilio Pucci in 1947.

 

The two fashion houses follow each other in terms of age, the oldest being Pucci (76 years). Between them, they have been in business for 147 years.

The capsule, designed by the artistic directors of the respective Houses, Camille Miceli and Mathilde Lacoste, retains what is an integral part of the Italian House’s DNA: prints.

Comprising some twenty pieces, the collection features Marmo, Iride and Girandole motifs.

 

Pucci x Fusalp 2023 campaign, photographed by Vito Fernicola ©Pucci

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Featured Photo: Pucci x Fusalp © Vito Fernicola/Pucci

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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