Paris: Jacquemus sets up shop on avenue Montaigne for a pop-up


Simon Porte Jacquemus will open an ephemeral store in the heart of the French capital from September 27, the opening date of Paris Fashion Week.
A post by Simon Porte Jacquemus on Instagram this Wednesday, September 7, was enough for the networks to go wild.
The famous designer has indeed announced the opening of a temporary store “Jacquemus” in Paris from September 27, the opening date of the next Paris Fashion Week.
“All the rumors were true. Back to the street where it all began,” he wrote in a “story” on Instagram announcing the news.
The brand is indeed planning to open a space of nearly 300 square meters, spread over two floors. This one will sell items of all categories, including ready-to-wear pieces from the latest collection “The Paper“, presented in June.
This brand new pop-up will be located on the prestigious Avenue Montaigne, known for hosting the most beautiful luxury boutiques in the capital.
A symbolic place for the brand, which twelve years ago, presented its first street show, “Ouvrière“. And during which the models paraded with banners that read “Jacquemus on strike“.
According to a spokesperson for the brand, the project will be as creative as the former concept stores of Simon Porte Jacquemus. In 2021, prior to Milan and London last February and March, the 32-year-old designer unveiled a selection of exclusive pieces in Paris, including handbags, available for purchase from 24-hour fuchsia-pink vending machines.
According to Business of Fashion, the pop-up is scheduled to run for five months, but no closing date has been announced. “We remain open to all options,” a Jacquemus spokesperson said. Could this short-lived store make way for a permanent unit? The new darling of fashion who married this summer, has in any case not finished to make talk about him. Case to follow.
Read more > Jacquemus takes us to the Camargue for its poetic fall-winter 2022-2023 fashion show
Featured photo : © Jacquemus
What's Your Reaction?

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…