Watches and Wonders Geneva will take place from April 5 to 11, 2027, with an expanded format spanning a full week and the arrival of new leading exhibitors. Among them, the House of Brands group will make its official debut with Breitling, Gallet, and Universal Genève, as well as the Italian brand Damiani, which will be joining the Geneva show for the first time.
The global gathering of the luxury watch industry is taking a new step forward in its expansion: heldfrom Monday, April 5, to Sunday, April 11, 2027 at Palexpo in Geneva, Watches and Wonders will continue to expand into the city center through parallel events.
This year’s format will span seven full days. The trade days will kick off the event on Monday, April 5, while the general public will then take over for a three-day weekend running from Friday, April 9, through Sunday, April 11.
House of Brands and Damiani to Make Their Debuts in Geneva
One of the major announcements concerns the arrival of House of Brands, an organization that brings together several brands led by Georges Kern. For the first time, the fair will welcome three watchmaking houses under this banner: Breitling, Gallet, and Universal Genève.
Another notable addition is the Italian brand Damiani, which will also be participating in Watches and Wonders for the first time. The brand will thus join the major names already present in the luxury jewelry and watchmaking sectors. The organizers are presenting this addition as a further expansion of the fair’s scope, which now welcomes an increasingly diverse range of players in the high-end luxury sector.
The “In The City” program continues to grow
The 2027 edition will continue to build on the “In The City” program. Open to everyone, the program is set to strengthen its presence in the heart of Geneva throughout the week of the fair.
The organizers have announced an expansion of this initiative, which combines watchmaking, culture, and immersive experiences at various locations throughout the city. The goal is to extend the event beyond the exhibition halls and further engage the Geneva public as well as international visitors.
The event aims to break the record set this year in 2026, when the fair brought together 65 exhibiting brands and nearly 60,000 visitors. The arrival of new watch brands is likely to make the 2027 edition of Watches and Wonders more spectacular than ever.
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Featured photo : © Watches and Wonders
