A must-attend event for professionals in the luxury packaging industry, Packaging Première returns on February 5 and 6, 2026, as part of Paris Packaging Week at Porte de Versailles. On this occasion, the show will inaugurate its first Premium & Luxury Innovation Awards. Brands, designers, and manufacturers have until November 12 to submit their applications.
To mark the 25th anniversary of Paris Packaging Week, Easyfairs, the organizer of the event and Packaging Première, recently unveiled its new awards dedicated to luxury and premium packaging: the Premium & Luxury Innovation Awards. The organizers have also decided to extend the deadline for applications for the awards, which are open to brands, designers, and manufacturers, until November 12.
Packaging Première, a must-attend event for packaging professionals, attracts around 100 suppliers and many prestigious brands every year, including Hermès, Cartier, Chanel, Guerlain, Estée Lauder, Bvlgari, Burberry, Sephora, and La Maison du Chocolat.
The Premium & Luxury Innovation Awards, which the show has chosen to create this year, are intended to present and celebrate packaging that reflects the values of excellence, creativity, and innovation inherent in the luxury industry. True to the DNA of the Salon Packaging Première, the awards ceremony will highlight the worlds of fashion, jewelry, watchmaking, and high tech.
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“The Premium & Luxury Innovation Awards are a unique opportunity for brands, designers, and manufacturers to present their vision and push the boundaries of design, customer experience, and responsible innovation,” said Thibaut Jambou, Chief Operations Officer at Kering Beauté and President of the Packaging Première Premium & Luxury Innovation Awards.
For 25 years, Paris Packaging Week has brought together a community of 17,000 participants, 2,900 brands and agencies, 800 exhibitors, and 190 external speakers.
Learn more about Premium & Luxury Innovation Awards by clicking here.
Featured photo: © Packaging Première
