As part of the LUXperience(s) event, on November 18 (new schedule) and organized by LUXUS+ Club in collaboration with the Ifop Group, Valtech, ISG Luxury Program, and Paris Design Week, we are sharing the perspective of Noura Moussa, Head of Marketing at Paris Packaging Week, who explains her group’s interest in and support for the customer experience.
Paris Packaging Week is the world’s largest packaging event for the aerosol, cosmetics, and luxury beverage industries. For this leading trade show, joining LUXperience(S) as a partner was a no-brainer.
LUXUS PLUS: How is packaging a key driver of the customer experience in luxury today?
Noura Moussa: In luxury, every detail counts. Packaging is often the first point of contact between the brand and its customer. The way a box opens, the texture of the paper, or the finish of a bottle creates a small ritual that strengthens the emotional connection with the brand. It is also a space where craftsmanship, innovation, and sustainability come together. Today, luxury customers expect beauty and exceptionality, but also a commitment to sustainability, and packaging must reflect all these expectations.
LUXUS PLUS: Why did you choose to partner with LUXperience(s)?
Noura Moussa: We chose to partner with LUXperience(s) because we share a common vision: the customer experience is essential to creating value in the luxury sector. The event brings together the best experts from leading brands, technology, and innovation, and this mix perfectly reflects the spirit of Paris Packaging Week. For us, packaging is not just an accessory, it is a real driver of emotion and differentiation. Being a partner of LUXperience(s) allows us to show how packaging plays an essential role in the luxury of tomorrow.
LUXUS PLUS: Your next event will take place in February 2026: why is it essential for luxury players to come to Paris Packaging Week?
Noura Moussa: Paris Packaging Week has become the must-attend event for finding out where luxury packaging is headed. Every year, the biggest brands come to discover the materials, concepts, and innovations that will meet consumer expectations. It’s also a moment, a pause in time, to exchange ideas with suppliers, designers, start-ups, and key players in the sector. For luxury brands, being in Paris on February 5 & 6, 2026, means anticipating major trends, staying inspired, and staying ahead of the curve in a rapidly changing market.
Practical information:
LUXperience(s) event by Luxus+ Club
Date: Thursday, November 18, 2025
Location: Paris & Livestreaming
Duration: 9 a.m. – 1 p.m. (half day)
Program and registration >> LUXperience(S) Conference – Luxus Plus
Featured photo: © Paris Packaging Week
