Hyatt Hotels Group continues its transformative growth in Europe, the Middle East and Africa. It plans to open multiple properties in the near future, as well as expand the Caption by Hyatt brand globally and develop other existing brands.
Hyatt announced that 45 % of its new properties are located in EAME (Europe, Africa, Middle East) markets. By the end of the fourth quarter of 2022, the U.S. group announced a record pipeline of approximately 117 000 rooms worldwide. Growth continues into 2023. Nearly one in four properties in the pipeline are classified as lifestyle hotels, representing 10% of the existing hotel base. This reinforces Hyatt’s position as a leader in the luxury, lifestyle and leisure segments.
Among the drivers of this rapid growth are several large-scale leisure portfolio integrations, the addition of a large number of rooms to the World of Hyatt loyalty program, as well as organic growth for Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection by Hyatt brands.
In recent years, the group has been expanding with traditional brands in the business travel segment. It has doubled its number of luxury rooms, tripled the number of resorts, and even quadrupled the number of lifestyle rooms in the past five years. Hyatt now has more luxury resort hotels (ocean, mountain, country, tourist region) than any other hotel company in the world such as Accor or Marriott.
“Through our intentional growth strategy, Hyatt has built an industry-leading luxury, lifestyle and leisure portfolio in Europe, the Middle East and Africa. I am particularly proud of our regional contribution to our global growth journey, as 45 percent of the 120 hotels that joined the Hyatt portfolio were based in the region,” said EAME Group President Javier Aguila.
“I am confident that EAME will continue to be a significant contributor to Hyatt’s global growth in the years to come. Owners value our combination of personal relationships, strong brands and global performance,” he added.
Europe and all-inclusive
Hyatt offers one of the largest portfolios of luxury all-inclusive resorts in the world. Last May, the group launched its Inclusive Collection line, which is part of the World of Hyatt program. It offers unique, immersive, upscale all-inclusive experiences.
Featured photo : © Hyatt