The American star wants to discuss her contract with the luxury brand after the publication of photos of children deemed “pedo-chic” in the campaign for its Maison collection.
Kim Kardashian wants to “re-evaluate” her relationship with Balenciaga, which is in turmoil after the publication of its latest campaign featuring children with SM-style strapped bears. The French luxury fashion house, owned by the Kering group, apologised last week on its Instagram account and removed the controversial photos.
But Internet users also noticed that in another photo, a bag from a Balenciaga-Adidas collaboration is placed on top of documents including excerpts from a US Supreme Court decision on child pornography. Choices that are difficult to accept.
I have been quiet for the past few days, not because I haven’t been disgusted and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened.
— Kim Kardashian (@KimKardashian) November 27, 2022
“I’ve been silent for the past few days, not because I wasn’t disgusted and outraged by Balenciaga’s recent campaigns, but because I wanted the opportunity to speak to their team to understand for myself how this could have happened,” Kim Kardashian said on her Twitter account on Sunday evening.
She said she was “shocked by these disturbing images (…) as a mother of four children”. She continued: “As for my future with Balenciaga, I am re-evaluating my relationship with the brand, based on their willingness to accept responsibility for something that should never have happened – and the actions I expect them to take to protect the children.”
On social media, calls for a boycott of the luxury brand are growing with the hashtag #CancelBalenciaga or #fuckbalenciaga.
Featured photo : © Daniele Venturelli/WireImage
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.