7 April 2026 Katy Perry Looks Great in Her Balenciaga Sneakers The Parisian fashion house, owned by the Kering Group, has just signed the American pop singer as the
18 November 2025 When luxury brands invest in gaming In recent years, luxury brands have been entering the world of video games more than ever before, multiplying
18 September 2025 Balenciaga relaunches its Haute Parfumerie With a collection of ten fragrances and a new boutique located at its historic headquarters, the fashion house
17 September 2025 Kering is now the target of cyber pirates Several brands belonging to the luxury group (Gucci, Balenciaga, Brioni, and Alexander McQueen) have had personal customer data
26 May 2025 Balenciaga and Lamborghini merge their worlds in an unprecedented collaboration The union of two emblems of design and innovation is causing a sensation : Balenciaga and Automobili Lamborghini
20 May 2025 Pierpaolo Piccioli takes over as creative director at Balenciaga The former artistic director of Valentino will succeed Demna as creative director at Balenciaga. His talent as a
25 March 2025 The risky gamble of redesigns at luxury brands These are uncertain times for the luxury world, and brands remain under pressure to revive interest in their
14 May 2024 Balenciaga unveils its new campaign with Nicole Kidman Balenciaga unveils its new campaign featuring actress Nicole Kidman and the Rodeo bag.
23 January 2024 Balenciaga: Kim Kardashian named ambassador After a break in their relationship, linked to the scandal of a seedy advertisement, Kim Kardashian becomes the
12 December 2023 Balanciaga is launching a mini game to boost its skiwear collection Balenciaga has just launched a mini platform video game linked to the world of skiing. The luxury ready-to-wear