[Luxus+ Magazine] Balenciaga’s campaign for its home-made Christmas capsule creates a bad buzz

The luxury house known for its stunning shows and eye-catching designs has unveiled its collection of…unusual objects. But the launch campaign to present them online was immediately withdrawn. Its depiction of little girls shocked.


Balenciaga and its artistic director Demna Gvasalia are having fun with the codes of luxury and the brand by diverting them. As famous for its sock shoes as for the way its models looked at Fashion Week, crossing the catwalk in the mud, the House revealed its new collection of objects for the home. But the “Balenciaga Objects” advertising campaign, which went online on Friday 18 November to publicise it, caused a bad buzz on social networks.


The campaign featured little girls wearing the company’s latest bag, a cuddly toy that looks like a colourful little monster, in a bondage-style leather harness. The images caused a stir on social networks, with many users criticising them for their bad taste, some even talking about “pedo-chic”.


The campaign has since been withdrawn and the House has apologised: “We sincerely apologise for any offence our Christmas campaign may have caused. Our plush bags should not have been featured with children in this campaign,” the label’s Instagram account reads.



However, Balenciaga hopes that this will not prevent its new “gift shop” from filling Santa’s sack. The end-of-year capsule includes the famous scotch tape, available in four colours, which was used to wrap Kim Kardashian during the autumn-winter 22-23 show…


© Balenciaga


Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Baklenciaga


Picture of Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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