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Gucci Garden Archetypes, the new immersive multimedia experience

Gucci Garden Archetypes, the new immersive multimedia experience

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As part of Gucci‘s centenary celebrations, a new event has been added, this time in Florence, Italy, at the Palazzo della Mercanzia, the historic building that once housed the Gucci Museo, to discover the new concept created by the Italian label: welcome to Gucci Garden Archetypes!

 

The Gucci Garden, created by Alessandro Michele, Gucci’s creative director since 2015, has been around for several years now, but Michele has decided to make some changes. He has unveiled Gucci Garden Archetypes, an immersive multimedia experience within the Gucci Garden in Florence.

 

The exhibition features mythical arch builders, intergalactic explorers, horses, dancers, angels and aliens, creating a true experience in this exploration of creative director Alessandro Michele’s kaleidoscopic vision. With the pandemic, fashion brands thought of much more creative ways to retain, attract followers or even just share their designs with the means at hand.

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Featured photo : © Gucci

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