Gucci returns to Los Angeles for its 100th anniversary

For the past six years, Gucci has not been in the United States to host a single fashion show. The Italian fashion house has now revealed that Los Angeles will be the destination for the new collection in November.


Gucci’s decision to stage a show in the United States is hardly surprising when you consider the inspiration Alessandro Michele, the luxury fashion house’s creative director, has for his designs: “A city that continues to provide constant inspiration [to the designer] and has played an important role in Gucci’s 100-year history,” he explained in a statement released on Tuesday, May 11th.


The event, which will be held on November 3rd, will coincide with the 10th LACMA Art+Film Gala, scheduled for November 6th, which is founded, sponsored and presented by Gucci. The luxury fashion house said that the synergies with LACMA are part of a “series of events and surprises for [its] centenary”.


Among the events organised for the centenary of the house, Alessandro Michele organised an impressive 12-minute video show entitled Aria, which was peppered with winks and visual references to its founder. The show also unveiled a partnership with Balenciaga, another luxury house of the Kering group. The show was originally scheduled to take place in San Francisco in May 2020, but the luxury house’s plans were disrupted by the arrival of the pandemic.


This announcement echoes Alessandro Michele’s wish shared on Instagram in April 2020 to withdraw  from the official Milanese fashion calendar: “I’m going to abandon the stale ritual of seasonality and fashion shows to find a new cadence, closer to my form of expression. We will meet twice a year to share the chapters of a new story. These irregular, joyful and completely free chapters will play with the rules and mix genres, giving pride of place to new spaces, linguistic codes and communication platforms,” he explained.




Featured Photo : © Gucci


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