GOAT to acquire Grailed platform

The acquisition, which follows GOAT Group’s investment in Grailed in September 2021, will bring together a community of more than 50 million members across 170 countries.

The merchant site GOAT is enriching its offer with second-hand goods, thanks to the acquisition of the platform Grailed, a specialist in men’s fashion. Goat did not yet have experience in the resale market, which is Grailed’s vocation. Goat, which sells mainly streetwear clothing and accessories, is also expanding rapidly. The company, which launched its own offering in 2019, reports order volume that has more than doubled in the past 12 months.

“Grailed is a leader in the men’s fashion resale market with a strong community of style enthusiasts,” explains Eddy Lu, co-founder and CEO of GOAT Group. “Together, we will advance our collective mission of bringing together the greatest products of the past, present and future, while delivering innovative and memorable experiences to our community around the world.”

“With its uncompromising brand identity, GOAT Group is the perfect complement to Grailed’s forward-thinking community of fashion enthusiasts,” said Arun Gupta, co-founder and CEO of Grailed.

The transaction is subject to customary regulatory approvals and is expected to close in approximately 45 days. Until then, the two companies will continue to operate independently.

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Featured photo : © GOAT

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.