The fashion festival of Hyères dedicates the Finnish designer Jenny Hytönen, for her collection under the sign of BDSM.
The 37th edition of the International Festival of Fashion, Fashion Accessories and Photography of Hyères ended yesterday with the awards ceremony at the Villa Noailles. This year’s competition focused on ecology, with significant manual work and research on materials. The Grand Prize of the Première Vision jury, presided over by Glenn Martens, artistic director of Y/Project and Diesel, and including Eugénie Trochu, Head of Editorial Content at Vogue France, and Christa Bösch and Cosima Gadient, the duo behind Ottolinger, was won by Finnish designer Jenny Hytönen. She was also awarded the Public Prize of the City of Hyères.
Originally from Helsinki and a graduate of Aalto University, Jenny Hytönen, a 25-year-old designer, has worked on the contrast between armor and glamour, with leather garments spiked with metallic spikes or transparent mesh adorned with glass beads. In an assumed BDSM (bondage-discipline-sado-masochism) spirit, the vests open in the back with a set of buckled belts, associated with translucent beaded skirts worn over black leather briefs. The skin is revealed in a game of transparency and studded accessories.
The young designer’s collection was seductive because of its great strength, not only visual, but conceptual, managing to mix two opposing worlds, as well as its incredible technical mastery. “Each bead is placed by hand in the knitting” she explains. “It’s also a time-consuming way of working that emphasizes the value of craftsmanship and the importance of manual execution techniques.”
In the Fashion category, the Festival also honored Valentin Lessner, who not only received the “le 19M des Métiers d’Art” award introduced by Chanel in 2019, but also the Mercedes-Benz Eco Collection Award. Originally from Munich and a graduate of the Academy of Fine Arts in Düsseldorf, the young designer made a name for himself with his collection mixing streetwear and tailoring.
The Grand Jury Prize for Fashion Accessories went to Joshua Cannone for his powerful collection of unusual and sometimes even disturbing pieces. The Accessories People’s Choice Award saluted the work of Lola Mossino, trained at the École nationale supérieure des arts appliqués et des métiers d’art in Paris, and Indra Eudaric, who went through the École supérieure d’art et design de Saint-Étienne, who launched her jewelry brand as a self-taught artist in 2015. The two teamed up to work on a joint project around a collection of jewelry with an erotic-playful spirit. Thanks to their model “La Cavalière”, the duo also won the Hermès Fashion Accessories Prize, initiated by the saddler in 2020, and whose theme this year was the belt,. For the photography part, the prize was awarded to the South Korean Rala Choi, who also won the Public Prize.
Read also > Hyères festival : kick-off today
Featured photo : © Vanni Bassetti
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.