The Beijing High Court recently condemned two Chinese companies for manufacturing and selling perfume called “Champagne Life”, citing the notorious nature of this sparkling wine. In the Middle Kingdom, protection of this appellation now extends beyond the wine category, to all types of non-similar products or services.
Champagne for producers of this delicious beverage!
The CIVC (Comité interprofessionnel du vin de Champagne), the trade association founded in 1941 to defend the interests of Champagne producers, has just won a major legal victory in China.
In a recent decision, the Beijing High Court recognized Champagne’s enviable status as a “well-known trademark”, making it the first appellation of foreign origin to enjoy such protection in the Middle Kingdom.
Extended protection
Since 2013, the famous sparkling wine has benefited from the protected appellation (PDO) of Champagne. Since then, only wines produced in this region can use the Champagne brand in the Middle Kingdom, whether written in Latin or Chinese characters.
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Read also > [CHRONICLE] THE WORLD OF PERFUME PUT TO THE TEST OF INTELLECTUAL PROPERTY LAW
Featured Photo: “Champagne Life” perfume by Xuelei Cosmetics Co. Ltd © Miniso Kirkuk
