Champagne is recognized as a well-known brand in China

The Beijing High Court recently condemned two Chinese companies for manufacturing and selling perfume called “Champagne Life”, citing the notorious nature of this sparkling wine. In the Middle Kingdom, protection of this appellation now extends beyond the wine category, to all types of non-similar products or services.


Champagne for producers of this delicious beverage!

The CIVC (Comité interprofessionnel du vin de Champagne), the trade association founded in 1941 to defend the interests of Champagne producers, has just won a major legal victory in China.

In a recent decision, the Beijing High Court recognized Champagne’s enviable status as a “well-known trademark”, making it the first appellation of foreign origin to enjoy such protection in the Middle Kingdom.

Extended protection


Since 2013, the famous sparkling wine has benefited from the protected appellation (PDO) of Champagne. Since then, only wines produced in this region can use the Champagne brand in the Middle Kingdom, whether written in Latin or Chinese characters.

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Featured Photo: “Champagne Life” perfume by Xuelei Cosmetics Co. Ltd © Miniso Kirkuk

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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