Amouage, the luxury perfumery house originally from Oman, has announced exceptional results for the first quarter of 2024. Driven by strong demand and constant innovation, Amouage is well ahead of market growth.
Luxury perfume house Amouage has announced exceptional results for the first quarter of 2024, marking the best-performing quarter in its history.
With sales up 23.8% (+49% on a like-for-like basis), Amouage far outstripped market growth, thanks to strong demand as well as creative innovation and the excellence of its artisanal designs.
The Omani House recorded remarkable sales momentum in all geographic regions and sales channels. Amouage boutiques reported a 27% increase in sales, boosted by the opening of a new flagship store in the United States.
The amouage.com website grew by a spectacular 58%, while the Middle East and Africa (MEA) region recorded a 32% increase. The Travel Retail segment grew by 21%, and the Asia-Pacific (APAC) region posted growth of over 100%.
These results demonstrate the growing demand for Amouage products, particularly in emerging markets and online sales channels.
Support for the Guidance collection
Among the first-quarter highlights, the Guidance collection consolidated its position as a bestseller, doubling its sales compared with 2023. The reintroduction of the Secret Garden collection, enriched with Love Delight, quadrupled sales.
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Featured photo : © Amouage
