Amouage sets course for the United States to accelerate global expansion

Amouage opens its first boutique in New Jersey. The House of Haute Parfumerie, originally from Muscat, capital of the Sultanate of Oman, thus gains its first foothold in the American market, a few months after its arrival in China.

 

Located in the American Dream Entertainment & Retail Center in New Jersey, Amouage has just inaugurated its first directly-operated boutique in the United States. This move reflects the niche beauty brand’s determination to reinforce its global expansion strategy, which was stepped up following the opening of its first flagship store in China, in Shanghai, last December.

 

A new showcase of light

 

Like its previous inaugurations, the space features a particularly sophisticated scenography, imagined by Belgian Renaud Salmon, the Maison’s Artistic Director since 2019, and produced by Héroïne, the Brand Experience Agency specialized in luxury goods.

 

In this way, each veil visible from the façade evokes a moment in the sunset, delimiting the space and defining a function on the path of discovery.

 

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Featured Photo: © Amouage

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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