Amouage opens its first boutique in New Jersey. The House of Haute Parfumerie, originally from Muscat, capital of the Sultanate of Oman, thus gains its first foothold in the American market, a few months after its arrival in China.
Located in the American Dream Entertainment & Retail Center in New Jersey, Amouage has just inaugurated its first directly-operated boutique in the United States. This move reflects the niche beauty brand’s determination to reinforce its global expansion strategy, which was stepped up following the opening of its first flagship store in China, in Shanghai, last December.
A new showcase of light
Like its previous inaugurations, the space features a particularly sophisticated scenography, imagined by Belgian Renaud Salmon, the Maison’s Artistic Director since 2019, and produced by Héroïne, the Brand Experience Agency specialized in luxury goods.
In this way, each veil visible from the façade evokes a moment in the sunset, delimiting the space and defining a function on the path of discovery.
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Featured Photo: © Amouage
