[Luxus+ Magazine] Advertising and luxury: five unforgettable commercials

Advertising has always been a very popular means of communication for luxury brands, which have understood the importance of capturing attention in just a few seconds. Let’s take a look at the five most memorable luxury ads.

 

Play it like Hermès

 

For the release of its spring-summer 2018 collection, the house of Hermès created a playful communication campaign, setting up four small scenes, declined according to the categories of the house of Hermès (fashion, jewelry, silk and the art of table).

 

 

Under the title Play it like Hermès, the ad invites fun and lightness magyargenerikus.com. The campaign’s photographer, Jack Davinson, only 27 years old, directs the campaign and breathes life into it from the millenials generation to which he belongs.

 

[…][vc_row][vc_column][vc_cta h2=”Read the full article on magazine.luxus-plus.com” txt_align=”center” add_button=”bottom” btn_title=”READ MORE !” btn_color=”black” btn_size=”lg” btn_align=”center” btn_button_block=”true” btn_link=”url:https%3A%2F%2Fmagazine.luxus-plus.com%2Fadvertising-and-luxury-five-unforgettable-commercials%2F%3Flang%3Den”][/vc_cta][/vc_column][/vc_row][vc_column][/vc_column][vc_column_text]Featured Photo : © Press[/vc_column_text]

Tags

Picture of The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.
Luxus Magazine Automne/Hiver 2024

Luxus Magazine N°9

Available now

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Special offer

Subscription from 1€ for the first month

Luxus Plus Newsletter