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Why do South Koreans flock to Chanel shops ?

Why do South Koreans flock to Chanel shops ?

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With Covid-19 restrictions preventing South Koreans from travelling and shopping tax-free, there is a rush to luxury shops, especially Chanel.

 

South Koreans are driving a boom in luxury goods in their country, leading Chanel to exclude nearly a third of its potential buyers to prevent mass buyers from snapping up $10,000 bags for resale at margins of 20% or more. At issue ? The planned increase in some of the brand’s products as well as the easing of pandemic-related restrictions.

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The luxury group has seen footfall in its South Korean shops fall since it began screening out customers who it said were stocking up for the sole purpose of reselling.

 

 

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Photo à la Une : © Four Seasons

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