When the world of luxury meets that of soccer

For the past few years, the world of soccer has inspired luxury brands from all over the world, two worlds that are far apart, but that work together. Zoom on the new trend of luxury brands collaborating with the sportsmen of these clubs.

Today, luxury brands have understood that soccer is a way to shine internationally, especially by associating themselves with the greatest players and clubs. Indeed, soccer players have replaced models and actors as ambassadors for the big houses.

These players, acting as true social models, bring more visibility to the houses by being successful and very influential, especially on social networks. Indeed, their numbers of followers explode all the scores on Instagram : Lionel Messi counts 288 million followers, as well as Cristiano Ronaldo who is followed by more than 374 million followers.

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Featured photo : © Dior

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