“Towards a dream in the United States”: the new Louis Vuitton ad imagined by Terrence Malick

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Louis Vuitton has entrusted the famous American director Terrence Malick with a new advertisement that highlights the American landscape. Between dream and lightness, this short commercial is stunningly beautiful.

 

Who better than a filmmaker to shoot a quality ad? The famous brand with the LV monogram called on Terrence Malick, the director of numerous films including The Tree of Life, winner of the Palme d’Or in 2011.

 

The filmmaker was able to step back from his activities to make this video, which is similar to a short film. With his dreamy and pictorial eye, he captures moments and makes sure to reveal nature, without doing too much.

 

This video is part of Louis Vuitton’s current advertising campaign, which features various countries around the world. After Iceland, Greece, Jordan and France, the company is now setting down its luggage, or rather its trunk, in a “wilderness setting” in New Mexico and Texas. The idea is to take the trunk on a journey through time and space: “the iconic Louis Vuitton trunk acts as an imaginary ship from which a young boy and his band of friends set off on an adventure.”

 

Towards a Dream in the United States opens with an initial image in a field. The camera follows a young boy towards a large Louis Vuitton trunk. He opens it, sees his reflection, slips inside. And the rest is just spectacular. Change of scenery, change of environment. The young boy reappears on a sunny beach, surrounded by other children.

 

Between lightness, simplicity and authenticity, this ad inspires and makes you smile. Accompanied by a soft melody, the video becomes a succession of shots, as beautiful as surreal. The viewer can admire the grandeur of nature, which takes over. We can see the sea, the forest, the white sand desert with an orange sunset.  What to be transported in a dream, where time has stopped.

 

 

A fashion and art project

Terrence Malick worked for this campaign with the famous Dutch photographer Viviane Sassen, well known in the world of fine arts. Her work focuses on geometric shapes and the manipulation of human bodies. He in video, she in photography, this artistic and graphic duo has created a coherent and visual vision for Louis Vuitton.

 

Read also >Louis Vuitton tests a dedicated homewear shop in Shanghai

 

Featured photo : ©Extract from the video[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

Louis Vuitton has entrusted the famous American director Terrence Malick with a new advertisement that highlights the American landscape. Between dream and lightness, this short commercial is stunningly beautiful.

 

Who better than a filmmaker to shoot a quality ad? The famous brand with the LV monogram called on Terrence Malick, the director of numerous films including The Tree of Life, winner of the Palme d’Or in 2011.

 

The filmmaker was able to step back from his activities to make this video, which is similar to a short film. With his dreamy and pictorial eye, he captures moments and makes sure to reveal nature, without doing too much.

 

This video is part of Louis Vuitton’s current advertising campaign, which features various countries around the world. After Iceland, Greece, Jordan and France, the company is now setting down its luggage, or rather its trunk, in a “wilderness setting” in New Mexico and Texas. The idea is to take the trunk on a journey through time and space: “the iconic Louis Vuitton trunk acts as an imaginary ship from which a young boy and his band of friends set off on an adventure.”

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Louis Vuitton has entrusted the famous American director Terrence Malick with a new advertisement that highlights the American landscape. Between dream and lightness, this short commercial is stunningly beautiful.

 

Who better than a filmmaker to shoot a quality ad? The famous brand with the LV monogram called on Terrence Malick, the director of numerous films including The Tree of Life, winner of the Palme d’Or in 2011.

 

The filmmaker was able to step back from his activities to make this video, which is similar to a short film. With his dreamy and pictorial eye, he captures moments and makes sure to reveal nature, without doing too much.

 

This video is part of Louis Vuitton’s current advertising campaign, which features various countries around the world. After Iceland, Greece, Jordan and France, the company is now setting down its luggage, or rather its trunk, in a “wilderness setting” in New Mexico and Texas. The idea is to take the trunk on a journey through time and space: “the iconic Louis Vuitton trunk acts as an imaginary ship from which a young boy and his band of friends set off on an adventure.”

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The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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