29 February 2024 Hotels and entertainment: closer ties Since COVID, which acted as a catalyst for trends, confirming and even reinforcing the need for experiences, many
14 February 2024 Valentine’s Day: how luxury brands are adapting in 2024 to new forms of love Valentine’s Day celebrates lovers the world over. But what is love in a world of constant trends and
13 February 2024 [CHRONICLE] Luxury perfume in the odor of sanctity… Perfumery in spiritual mode, and an almost etymological return to the very origins of the word “perfume” (from
30 January 2024 Home-jacking: celebrities targeted The rise in homejacking is a cause for concern, as a number of celebrities have recently been targeted.
20 December 2023 [CHRONICLE] The 3 Ps of Shopping in 2030 – Part 2: People Héroïne has just unveiled the new study from its Strategy division, “The 3 P’s of Shopping in 2030”.
12 December 2023 Louis Vuitton diversifies into tableware Louis Vuitton explores the art of the table as a new territory of expression. Entitled The Art of
8 November 2023 [CHRONICLE] China’s rediscovery of outdoor sports: the new impetus for tennis and golf (Part 3/3) Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
13 October 2023 When Airlines and Hospitality join forces In an ever-evolving travel industry, travelers now prioritize experiences over material souvenirs. This trend has prompted airlines and
3 October 2023 [CHRONICLE] The rediscovery of outdoor sports by the Chinese: the success of hiking in China (Part 2/3) In the wake of Covid, many Chinese have taken up outdoor sports. Among these, hiking has become the
31 August 2023 [CHRONICLE] Chinese rediscovery of outdoor sports after Covid (Part 1/3) Faced with Covid, the Chinese population has become aware of the importance of practicing sports in the open