14 January 2026 [LUXUS MAGAZINE] At the heart of the Swarovski Kristallwelten boutique-museum in Vienna In the center of Vienna, one address shines like no other. The Swarovski Kristallwelten Store is not just
25 December 2025 When Christmas trees become a strategy for luxury brands In the world of luxury, nothing is ever left to chance, not even a Christmas tree. Seemingly a
11 March 2025 For its 130th anniversary, Swarovski shines brightly at the Vienna Opera Ball Swarovski made the tiara for the 160 debutantes at the Vienna Opera Ball on February 27. This evening,
6 December 2024 How Swarovski sees its future in perfume with Coty The American beauty giant and the Austrian crystal specialist have signed a long-term partnership to develop a new
4 November 2024 Swarovski unveils holiday campaign with singer Ariana Grande Swarovski has just shared its holiday campaign with its new ambassador, appointed last June: pop singer Ariana Grande.
27 March 2024 Swarovski Crystal Business shines in 2023 The Austrian specialist in synthetic crystals and diamonds had a very good year in 2023, thanks in particular
15 January 2024 Swarovski launches its first-ever jewelry rental service Swarovski launches its first jewelry rental program. The United Arab Emirates inaugurate this exclusive service offered by the
8 December 2023 Swarovski has opened its first flagship store in Korea Inaugurated at the end of November in Seoul, the Swarovski Dosan Park presents the Austrian brand’s Galaxy collection,