Inaugurated at the end of November in Seoul, the Swarovski Dosan Park presents the Austrian brand’s Galaxy collection, based on synthetic diamonds, for the first time in a grandiose setting.
For its first flagship store in Korea, opening in Seoul, Swarovski set out to dazzle the inhabitants of the Land of the Morning Calm!
On November 29, the famous Austrian jewelry brand dazzled celebrities, local notables and the media as it inaugurated its spectacular Swarovski Dosan Park at a launch party.
Located in the highly sought-after, lush Dosan Park district, the new space, billed as “futuristic and radiant with light”, occupies no less than 488 square meters on four floors. Each floor is marked by one of the brand’s colors (blue, yellow and pink), while the Swan, Swarowski’s famous logo, decorates the façade in giant format.
Disruptive
This new store is intended to be disruptive in more ways than one.
“The store design uses neuro aesthetic principles. This approach is not only visually appealing; it creates an environment that reinforces emotional connection and brand perception” describes consultant Kristoff D’oria di Cirie, who specializes in experiential creation and immersive retail and hospitality, on a linkedin post.
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Featured Photo: © Swarovski
