Swarovski has opened its first flagship store in Korea

Inaugurated at the end of November in Seoul, the Swarovski Dosan Park presents the Austrian brand’s Galaxy collection, based on synthetic diamonds, for the first time in a grandiose setting.

 

For its first flagship store in Korea, opening in Seoul, Swarovski set out to dazzle the inhabitants of the Land of the Morning Calm!

On November 29, the famous Austrian jewelry brand dazzled celebrities, local notables and the media as it inaugurated its spectacular Swarovski Dosan Park at a launch party.

 

© Swarovski

 

Located in the highly sought-after, lush Dosan Park district, the new space, billed as “futuristic and radiant with light”, occupies no less than 488 square meters on four floors. Each floor is marked by one of the brand’s colors (blue, yellow and pink), while the Swan, Swarowski’s famous logo, decorates the façade in giant format.

 

Disruptive

 

This new store is intended to be disruptive in more ways than one.

 

© Swarovski

 

“The store design uses neuro aesthetic principles. This approach is not only visually appealing; it creates an environment that reinforces emotional connection and brand perception” describes consultant Kristoff D’oria di Cirie, who specializes in experiential creation and immersive retail and hospitality, on a linkedin post.

To continue reading this article, subscribe or log in to your account

Discover our plans

Subscribe for 1€

Become an active member of the community of luxury leaders.

Luxus+ Abonnement Digital + Papier

Read also> [INVESTIGATION] SOUTH KOREA: WHY THE COUNTRY WILL BE SUCH A MAGNET FOR LUXURY GOODS IN 2023 (PART 1/5)

Featured Photo: © Swarovski

Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter