How Swarovski sees its future in perfume with Coty

The American beauty giant and the Austrian crystal specialist have signed a long-term partnership to develop a new range of fragrances and beauty products under the Swarovski name.

Two energetic centenarians join forces in the world of affordable luxury.

The American beauty group Coty, founded in Paris in 1904, and the venerable family house Swarovski have signed a “long-term beauty license agreement, with the possibility of developing, producing and distributing a new vision of fragrances”.

Founded in 1895 in Austria, Swarovski explains that it designs, manufactures and sells “the world’s most beautiful crystals, zircons, jewelry and accessories, as well as home decorations and automotive crystals”.

Start-up in 2026

The first offering under this agreement is due to be launched in 2026.

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Read also > Coty completes a very respectable 2023-24 financial year

Featured Photos: © Swarovski