8 August 2024 Gucci and Jin de BTS: a strategic alliance to rekindle the Italian House’s flame Gucci recently appointed Jin, a member of the BTS group, as global ambassador. The appointment marks BTS’s latest
3 June 2024 Gucci: Newjeans singer Hanni poses for the Horsebit 1953 loafer Gucci has once again called on Hanni, a member of the k-pop group Newjeans, to embody its Horsebit
26 March 2024 Sephora packs up in Korea After four years of losses in the K Beauty market, Lvmh Group’s beauty chain is to close its
15 February 2024 Dior: a bag that disrupts geopolitics in Northeast Asia The reception of a luxury handbag by South Korean First Lady Kim Keon Hee is shaking up the
5 February 2024 Amore Pacific: sales down but earnings up in fourth quarter The Korean beauty specialist underperformed in China and in its domestic market. But its brands, such as laneige,
8 December 2023 Swarovski has opened its first flagship store in Korea Inaugurated at the end of November in Seoul, the Swarovski Dosan Park presents the Austrian brand’s Galaxy collection,
9 November 2023 Versace appoints Rosy Zhao as its new global ambassador Versace has appointed Chinese actress Zhao Lusi as its new global ambassador. The latter has already expressed her
19 September 2023 Laneige arrives in Sephora stores in Mexico Following its successful launch in North America, the Laneige cosmetics brand arrives in Mexico. A further step in
30 August 2023 [INVESTIGATION] South Korea: When Western luxury courts K-pop (Part 5/5) The conquest of luxury in Korea is largely based on the soft power promised by Hallyu. A Korean
23 August 2023 [INVESTIGATION] South Korea: When Western luxury woos K-pop (Part 4/5) The conquest of luxury goods in Korea is largely based on the soft power promised by Hallyu. This