Gucci recently appointed Jin, a member of the BTS group, as global ambassador. The appointment marks BTS’s latest
South Korea- Page 2
Gucci has once again called on Hanni, a member of the k-pop group Newjeans, to embody its Horsebit
After four years of losses in the K Beauty market, Lvmh Group’s beauty chain is to close its
The reception of a luxury handbag by South Korean First Lady Kim Keon Hee is shaking up the
The Korean beauty specialist underperformed in China and in its domestic market. But its brands, such as laneige,
Inaugurated at the end of November in Seoul, the Swarovski Dosan Park presents the Austrian brand’s Galaxy collection,
Versace has appointed Chinese actress Zhao Lusi as its new global ambassador. The latter has already expressed her
Following its successful launch in North America, the Laneige cosmetics brand arrives in Mexico. A further step in
The conquest of luxury in Korea is largely based on the soft power promised by Hallyu. A Korean
The conquest of luxury goods in Korea is largely based on the soft power promised by Hallyu. This
