30 April 2026 [LUXUS MAGAZINE] The little story of… K-Beauty As the new symbol of global cool, K-beauty (or Korean cosmetics) has ultimately made its mark on global
18 February 2026 Hublot chooses Jung Kook from BTS as global ambassador Hublot surprised the luxury world by announcing the appointment of Jung Kook, a globally recognized artist and member
22 September 2025 Hermès: a flying start in the Mediterranean and South Korea Paola Triolo replaces Francesca di Carrobio at the Italian subsidiary of the saddle maker, which also covers Greece.
18 September 2025 [STOCK MARKET UPDATE] South Korean luxury goods and semiconductors buoy indices after Fed rate cut Global markets are showing a general resurgence of momentum on Thursday, buoyed by the Fed’s first rate cut
16 July 2025 Louis Vuitton is the target of a series of cyberattacks In early July, the flagship brand of the LVMH group suffered online hacks of customer data in several
15 April 2025 South Korea : a two-speed luxury market In South Korea, the luxury sector is undergoing a radical transformation. While some brands are reaching sales peaks,
20 February 2025 L’Oréal invests in Korean perfume start-up BORNTOSTANDOUT After acquiring a stake in Jacquemus and Amouage, the world’s number one beauty company has carried out its
17 January 2025 L’Oréal acquires Korean brand Dr.G Having already integrated a first K-Beauty name in 2018, the global Number One in the sector is absorbing
10 October 2024 Gentle Monster x Tekken 8: when reality goes beyond video games Gentle Monster summons the flames of hell for its first collaboration with Tekken 8. The frame’s spiky design
20 August 2024 Porsche Korea takes young dancers to Germany To mark its tenth anniversary, the carmaker’s Korean subsidiary devised a new CSR program as part of its