Cannes Lions, the world’s largest gathering of advertising professionals in the wake of the International Film Festival, has
Communication et Marketing- Page 17
For the first time in five years, Chanel is faced with a vacancy in its artistic direction. This
Laurent Claquin, who joined Kering at the end of 2004, will have the task of restoring the lustre
In a new report, the brand performance agency Launchmetrics analyzes the popularity of brands among Generation Z as
Every season, fashion houses unveil campaigns for their latest collections. With celebrities, models of the moment and atypical
Recent YPulse studies show that the younger generation is less sensitive to mega-influencers than in the past. But
The Maison de la rue Cambon called on two of the greatest talents of the seventh art for
To coincide with the famous Paris tennis tournament, Christofle is offering a new version of its egg-shaped Mood
Balenciaga unveils its new campaign featuring actress Nicole Kidman and the Rodeo bag.
Puig is changing its logo to reflect its new brand signature “Puig, Home of creativity”. The decision comes
