In January 2024, the Luxury Institute published an analysis on the priorities, myths, and realities of artificial intelligence
Communication et Marketing- Page 19
Luxury giants are set for the celebration of the Year of the Dragon with new collections of watches,
The legal stakes are many for luxury brands in the race to use the most innovative technologies.
Chanel has just unveiled its new muse for its iconic fragrance Coco Mademoiselle. After Keira Knightley, it’s the
The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]
In the wake of the announcement of the relaunch of its luxury fragrance (at $240) with Francis Kurkdjian,
In her 17-year career, Taylor Swift has become much more than a pop sensation: she has become the
Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
Today, customer satisfaction is no longer a sufficient objective for offering luxury experiences. Aiming for customer satisfaction simply
NellyRodi has just unveiled a new study, Entertainment Everywhere. According to Maxime Coupez, the agency’s Head of Digital
