Swarovski and EssilorLuxottica sign ten-year licensing agreement

The two groups announced today that they have signed an exclusive licensing agreement for the design, manufacture and worldwide distribution of Swarovski eyewear.


Optical group EssilorLuxottica and crystal manufacturer Swarovski have entered into a 10-year licensing agreement. The agreement will run until 31 December 2028, with an automatic renewal option for a further five years. The first planned collection will be available on the market from September 2023.


The partnership is in line with Swarovski Eyewear’s strategy to develop designs that are inspired by the brand’s jewellery families. The first collection will be developed under the direction of Giovanna Engelbert, Swarovski’s Creative Director.



“We are delighted to continue to develop our Swarovski Eyewear business with the world leader EssilorLuxottica. This collaboration is part of our LUXignite strategy and is a natural partnership for us, born out of a shared passion for beautiful design combined with impeccable quality and craftsmanship,” said Alexis Nasard, CEO of Swarovski. Francesco Milleri, CEO of EssilorLuxottica, said: “We are delighted to embark on this adventure with Swarovski, a brand known for its artistic design and incredible attention to detail. We have always considered each pair of frames as a work of art to be worn, which makes Swarovski and its story such a good fit.”




Read also> Eyewear : EssilorLuxottica signs a ten-year licensing agreement with Brunello Cucinelli


Featured photo : © Swarovski


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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