Swarovski and EssilorLuxottica sign ten-year licensing agreement

The two groups announced today that they have signed an exclusive licensing agreement for the design, manufacture and worldwide distribution of Swarovski eyewear.

Optical group EssilorLuxottica and crystal manufacturer Swarovski have entered into a 10-year licensing agreement. The agreement will run until 31 December 2028, with an automatic renewal option for a further five years. The first planned collection will be available on the market from September 2023.

The partnership is in line with Swarovski Eyewear’s strategy to develop designs that are inspired by the brand’s jewellery families. The first collection will be developed under the direction of Giovanna Engelbert, Swarovski’s Creative Director.

#EssilorLuxottica and @swarovski announce an exclusive ten-year license agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear. Read more: https://t.co/JjvkvDEbAt pic.twitter.com/PJa6pQMAdk
— EssilorLuxottica (@EssiLux) December 6, 2022

“We are delighted to continue to develop our Swarovski Eyewear business with the world leader EssilorLuxottica. This collaboration is part of our LUXignite strategy and is a natural partnership for us, born out of a shared passion for beautiful design combined with impeccable quality and craftsmanship,” said Alexis Nasard, CEO of Swarovski. Francesco Milleri, CEO of EssilorLuxottica, said: “We are delighted to embark on this adventure with Swarovski, a brand known for its artistic design and incredible attention to detail. We have always considered each pair of frames as a work of art to be worn, which makes Swarovski and its story such a good fit.”

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Featured photo : © Swarovski

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.