Strong momentum for Marriott and IHG in the first quarter of 2026

The global hotel industry continues to show resilience in the first quarter : Marriott confirms the acceleration of its expansion in Europe, the Middle East, and Africa, while IHG reports growth that exceeds expectations.

A reassuring first quarter for Marriott and IHG, which posted robust performance despite economic and geopolitical conditions that continue to weigh on the hotel industry.

Marriott : The EMEA region in great shape

Marriott International remained relatively strong with RevPAR up 4.2% in the first quarter, with a 4% increase in the United States and Canada and a 4.6% increase in international markets.

Development momentum remains particularly strong in the Europe, Middle East, and Africa (EMEA) region. The group announced that it has signed more than 230 hotel contracts representing over 31,000 rooms by 2025 in this geographic area. Marriott also opened 170 additional properties and nearly 24,000 rooms there, resulting in a 7.8% net growth in its portfolio in the region.

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Featured photo : © IHG