The French consulting firm examines the drivers, obstacles, and opportunities of a demanding but unavoidable paradigm shift for luxury brands, which involves placing sustainability at the heart of their business models.
Integrating sustainability at the very heart of their business model, rather than as a peripheral issue.
This is the “paradigm shift” encouraged by the report “Sustainable Luxury Business Models,” recently published by the consulting firm Square Management.
“Today, as societal expectations evolve, natural resources become scarcer, and regulations tighten, luxury players are particularly faced with the need to know how to create value without compromising the future,” the authors emphasize. This question implies, in particular, that luxury brands must transform their business models in order to have a positive impact on their customers, but also on their entire ecosystem, communities, and future generations.
Paradigm shift
But the necessary “paradigm shift” cannot be summed up as “better communication or cosmetic adjustments”; “it requires a fundamental rethinking of how value is created, captured, and shared.”
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Featured photo: © Kering
