After bags, glasses. Patou House (relaunched by LVMH in 2019) seeks to rejuvenate and diversify by exploring new worlds. The latest? The glasses. For this, the brand has teamed up with the sports equipment manufacturer Bollé.
When the Parisian chic of Patou and the sporting world of Bollé meet. Indeed, the fashion house, under the artistic direction of Guillaume Henry, and the sports equipment company – especially specialized in skiing, cycling and water sports – have teamed up to create a line of sunglasses, which oscillates between futurism, sport and trend.
This line includes three pairs of glasses, and makes its first appearance on the catwalk of the last Patou fall-winter 2023 show at La Samaritaine.
This mix of universe and know-how gives rise to a sporty and chic aesthetic, both fashion and functional. On the beach or by bike, they are to be put all the time, and everywhere.
To do this, Guillaume Henry plunged back into the Bollé archives, choosing to reinterpret the Micro Edge model. Available in three colors – Alaska Blue, Avalanche and Black- these glasses “adapt to all environments, for the summer holidays, as for the back to school” reads in the press release of the LVMH group.
The logo of Bollé is found on the branches, while that of Patou is displayed on the glasses.
After accessories and glasses, Patou wants to continue developing its accessories category, collaborating with French brands. In this new sporty partnership, “she found it interesting to combine the two brands to mix a lifestyle and sporty side with the elegance and sophistication of the Patou style” says a member of the Patou team.
They are now available on the merchant sites of both partners, at a price of 295 euros.
Featured photo : ©LVMH