Paris Fashion Week kicks off today

Paris Women’s Fashion Week, scheduled from September 25 to October 3, promises to be an exciting event, with French designers Mugler and Carven, Italian Marni and American Peter Do returning to the official calendar. For Balmain, however, the event was overshadowed by the theft of some fifty pieces from the show, although the company decided to continue presenting its new collection.


For this Paris Fashion Week dedicated to the spring-summer 2024 ready-to-wear collections, 68 of the 108 participating brands will be on show, while 41 will be content with a presentation in the capital.


Nine new brands complete the rich program in the City of Light, including Peter Do on Tuesday, Marni on Wednesday and Mugler next Monday.


On the other hand, eight labels will be missing from the program, in particular the Italian Off-White and Esther Manas, the inclusive brand that won the Andam 2023 prize.


New names in young design


As tradition dictates, the first day of Paris Fashion Week is dedicated to young designers. Marie Adam Leenaerdt, a young Belgian designer with a penchant for conceptual fashion, has the onerous task of opening this week of creative madness.


Next up is Jean-Paul Gaultier disciple and former ballet dancer Victor Weinsanto, who launched his label in 2020.


Last but not least, the Maison Pierre Cardin, splashed by a dark succession affair following the designer’s death in 2020, will close this first day. The House returned to the official calendar last March after a 25-year absence.


Unmissable icons


On Tuesday, September 26, Maria Grazia Chiuri’s new collection for Christian Dior, which will once again take place in the Tuileries gardens, will take us into a new universe at 3 p.m. (and not 2:30 p.m. as indicated in a recent e-mail), after India, Mexico and ancient Greece.


Vietnamese-born American Peter Do will make his official calendar debut at 10 a.m.


Saint Laurent, the rock icon of the Kering group, will parade at the cour carrée du Louvre at 8 p.m., the same day as the LVMH nugget. The event will be watched by fans of k-pop group Black Pink, who are convinced on the networks that Rosé could make a surprise appearance, as she did last season, unleashing the crowds.


The following day, September 27, is all about resilience, with Olivier Rousteing determined to keep his Balmain show on the runway to close out the day, despite the robbery to which the House fell victim, just a few weeks before Paris Fashion Week.


Courrèges, led by the discreet but viral Nicolas di Felice, who has been at the creative helm for three years, will also be on show, as will The Row, the Olsen sisters’ minimalist Californian label and true ambassador of the Quiet Luxury trend.


Immediately afterwards, it’s Marni‘s turn to join the official calendar in style, with a show at 1:30 p.m. at the Hôtel Pozzo di Borgio, the only 18th-century mansion inhabited by the late Karl Lagerfeld. The hotel was once owned by heir Philippe Pozzo di Borgio, model for the character played by François Cluzet in the 2011 film Intouchables.


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Featured photo: © Faral for Getty Images/Unsplash +


Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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