Parfums de Marly launches a new men’s juice
The Haute Parfumerie house created in 2009 by Julien Sprecher is expanding its family of fragrances. And it is giving them a new setting by entrusting the relooking of its boutiques to the designer Hubert de Malherbe.
Haltane, the latest and 27th fragrance from Parfums de Marly, is aimed at “gentlemen of all generations, from here and abroad”.
Like its predecessors, 9 women’s and 17 men’s fragrances already created by Julien Sprecher, the Artistic Director and founder of this House of Fine Perfumery, Haltane is part of the tradition of “refined perfumery, respecting French know-how, with daring compositions that dare to go against the grain of trends.”
Haltane thus has “its own olfactory signature, developed from a palette of noble ingredients”, often rare. Clarée Suage enhances bergamot and lavender in the top notes, saffron, praline and cedar and elderberry woods in the middle notes, while natural agarwood, leather, musk, vetiver and patchouli round off the composition beautifully.
Haltane will be available from 1 May in the niche perfumery’s own network, i.e. on its online site Parfums-de-Marly.com, in its own boutiques in Paris, Dubai and New York, and from this summer in its new units in London and Beverly Hills. It will also be available in the thousand multi-brand stores around the world that also carry Parfums de Marly. Its label will reflect the care taken in its conception: 273 euros for a 125 ml eau de parfum.
To promote its exceptional juices, Parfums de Marly has also entrusted Hubert de Malherbe with the task of creating a new, more refined concept for its own network. The designer, who heads the Malherbe Paris agency, has recently made a name for himself with the creation of the new beauty area at La Samaritaine.
Founded in 2009 by Julien Sprecher, Parfums de Marly aims to “revive the splendour of the art of living at the Château de Marly, a place dedicated to pleasure and festivity in the 18th century”. But also that of a “golden age” when the king’s entourage was nicknamed “the perfumed court”. This allusion to the great century has hit home internationally: Parfums de Marly generates half of its sales in the United States and since 2020 has been offered in a handful of Chinese department stores.
In 2021, the House achieved a 36% increase in sales to 177 million euros.
Read also > “LES PARFUMS DE MARLY” PRESENTS ITS NEW FRAGRANCE PERCIVAL
Featured photo : © Les Parfums de Marly
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