Olympic Games 2024: Berluti, official dresser of French athletes

Berluti, the men’s fashion house owned by LVMH, will dress the official delegation of the French Team for the Paris 2024 Olympic and Paralympic Games. This news comes after the July announcement of the partnership between LVMH and the Olympic Games.


French elegance. Berluti, the men’s House of luxury giant LVMH, has announced that it will design the official outfits for the French teams at the opening ceremonies of the 2024 Olympic and Paralympic Games.


“The House of Berluti is pleased to confirm its commitment to the event and announces that it will dress, from head to toe, the official delegation of the French Team during the opening ceremonies of the Paris 2024 Olympic and Paralympic Games,” the statement said.


100 years after its first edition of the Olympic Games in 1924, Paris will once again be the host city for the summer competitions. The event is expected to attract large numbers of spectators and television viewers, following the disruption caused by the pandemic that impacted the Tokyo Games in 2020.


This collaboration further strengthens the reputation of the House founded in 1895, renowned for its high-end men’s wardrobe, including leather shoes and bespoke suits.


1,300 outfits


Berluti, renowned for its high-end menswear creations, is teaming up with Marie-Amélie Le Fur, President of the French Paralympic and Sports Committee, David Lappartient, President of the French National Olympic and Sports Committee, and Tony Estanguet, President of Paris 2024, to design unique outfits. The aim is to create a contemporary silhouette, representing French elegance while respecting Berluti’s own exacting standards.


The 1,300 outfits will be unveiled in the run-up to the opening ceremonies of the Olympic Games on July 26 and the Paralympic Games on August 28, 2024.


“We want to bring all the passion and styling expertise of the House to bear so that all members of the delegation, Paralympic and Olympic alike, feel like full ambassadors for their country and symbols of the French elegance and savoir-faire so dear to Berluti,” said Antoine Arnault, CEO of Berluti


150 million partnership


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Featured photo : ©LVMH

Hugues Reydellet
Hugues Reydellet
Hugues Reydellet is a young and passionate journalist whose favorite subjects are economy, culture, gastronomy, but also cars, and sports. With a sharp pen and an insatiable curiosity, Hugues is constantly on the lookout for new hot information to report.

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