Moschino delivers its golden interpretation of the Panettone for the holidays

Moschino sets out to conquer the festive table, collaborating with Milanese patisserie Martesana. To celebrate its 40th anniversary, the fashion house has created a golden panettone, perfect for the festive season. This is a dessert which, as a result of globalization, is increasingly stepping on the toes of the traditional Yule log outside its ancestral Italian homeland.

For the holidays, the fashion house founded in 1983 and owned by the Aeffe Group is paying tribute to its Milanese roots with a golden panettone in collaboration with local artisan patisserie Martesana.

 

This exclusive dessert can be pre-ordered on the Martesana website and on Moschino’s e-commerce site. It will also be available in the Rinascente department store network, in Milan Duomo, Monza, Florence and Rome Tritone.

 

A good way to ward off fate after the untimely death of its artistic director, Davide Renne, just a fortnight after taking up his post.

 

Il Panettone d’Oro

Panettone, the Lombard dessert that originated in Milan, is found on tables all over Italy during the festive season. This round brioche is traditionally made with pieces of candied fruit, raisins and citrus fruit.

 

It’s this increasingly popular international pastry that the House of Moschino has chosen to revisit alongside pastry chef Vincenzo Santoro, founder of the House of Martesana.

This patisserie is renowned as much for the quality of its ingredients as for the expertise of its pastry chefs. After moving to Milan from Apulia, Vincenzo Santoro acquired his first patisserie in Piazza Greco in 1966, before making Via Cagliero his HQ.

In 2020, Martesana was awarded the “artisti del panettone” gold medal, as well as the Tre Torte Award from Gambero Rosso, the authority on Italian cuisine that selects the best pastries in Italy.

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Featured  Photo: © Moschino

Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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