After its first accolade in 2022, Miu Miu has been re-elected Brand of the Year by the Lyst search engine in its “Year in Fashion” ranking. This distinction is due to its viral products, attractive catwalk shows and campaigns carried by major celebrities.
Miu Miu has once again been named brand of the year by Lyst. The online research platform has once again unveiled its report on trends in the fashion industry, based on the behaviour of its 200 million users. Called “Year in Fashion”, the study reveals the most fashionable brands, pieces, fashion moments and catwalks in 2023.
Miu Miu, brand of the year
Throughout the year, Miu Miu has continued to climb the Lyst rankings. By the third quarter of 2023, the brand had climbed three places compared with the second quarter, reaching the top of the podium.
Its growing popularity has earned the Italian fashion house, owned by the Prada group, the title of Brand of the Year 2023. Searches for the label on Lyst increased by 39% compared to the previous year. This appointment to the top of the list follows that of 2022, proof that Miu Miu’s appeal has remained constant over the last two years.
According to Lyst, several activations and launches by Miu Miu explain this victory.
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Featured Photo: © Miu Miu