Metaverse : Miley Cyrus lands in Gucci Town on Roblox

Gucci has launched its first virtual fragrance, Gucci Flora Gorgeous Jasmine, in Gucci Town on Roblox and unveiled its famous ambassador Miley Cyrus as an avatar.


Gucci Flora is the House’s first fragrance in the metaverse. Indeed, it is the first Gucci beauty product to appear in the popular Roblox game.


© Gucci


The post Gucci Beauty’s Flora Gorgeous Jasmine campaign ambassador Miley Cyrus is first to appear in Gucci’s virtual world as an avatar.



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Players can participate in challenges, games including scavenger hunts and experiences centred on perfume, with many activities led by the avatar of the famous singer.


© Gucci


The experience doesn’t stop there as visitors can also pose for selfies next to Miley Cyrus’ avatar.


Rewards will be available for winners of scavenger hunts involving searches for the letters ‘Flora’.  Players will be able to pose in the Gucci Flora Gorgeous Jasmine campaign on Selfie Way.


Gucci launched Gucci Town on Roblox in May, with plans to evolve the space over time.



Read also > Gucci launches digital suit project in collaboration with digital artisan


Featured photos : © Gucci


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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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