The car manufacturer, already heavily involved in the fashion industry, has become the new “exclusive mobility” partner of the Fédération de la Haute Couture et de la Mode (FHCM). It will facilitate travel for designers, journalists, influencers, and other VIPs during the six fashion events in the French capital in 2026.
Which car brand is most spontaneously associated with the world of fashion?
For anyone interested in Fashion Weeks around the world, the answer is relatively obvious: Mercedes-Benz…
Paradoxically, while France and Italy are recognized as the home of fashion design and luxury in Europe, it is in fact a German name that comes to mind when we talk about the mobility sector…
Support for Fashion Weeks around the world
It is therefore no surprise that Mercedes-Benz, already a past partner of New York and Berlin Fashion Weeks, and still a mainstay of those in Madrid and Prague (as well as supporting weeks in London, Milan, Sydney, Tokyo, Zurich, etc.), has just added Paris to its impressive list of achievements.
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Read also > Coco Gauff becomes global ambassador for Mercedes-Benz
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