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Coco Gauff becomes global ambassador for Mercedes-Benz

At just 21 years old, American tennis star Coco Gauff has reached a new milestone in her meteoric rise by becoming one of the global faces of Mercedes-Benz.

 

Car manufacturer Mercedes Benz has announced the arrival of Coco Gauff to its circle of global ambassadors. This partnership marks a turning point for the player considered one of the world’s greatest tennis players, following in the footsteps of Roger Federer, who is also an ambassador for the German brand.

 

By choosing Coco Gauff as its global ambassador, Mercedes-Benz is making a long-term commitment by investing in a promising young athlete. This partnership comes at a time when women’s tennis continues to attract increasing attention, both in terms of sport and commerce. Thanks to her global fame, Gauff enables Mercedes-Benz to reach a younger and more international audience.

 

Coco Gauff’s spectacular trajectory

 

Since her debut, Coco Gauff has continued to impress. In 2025, she established herself as one of the most prominent players on the women’s circuit, winning Roland Garros, her second Grand Slam title after her triumph at the US Open in 2023, and adding another WTA 1000 title to her list of achievements at the Wuhan Open last October.



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Read also > [Luxus Magazine] Coco Gauff, the most inspiring tennis player of her generation

 

Featured photo : © Mercedes-Benz

Picture of Anthony Conan
Anthony Conan
Graduated as a multimedia journalist in 2019, Anthony Conan has multiplied his experiences, notably as an editorial assistant at TF1 and as a radio journalist at RCF Bordeaux. He specializes in video editing in addition to writing, and has developed a particular interest in economics.

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