On Tuesday 13 April, Italian luxury car brand Maserati unveiled its new collaboration with David Beckham as its new global ambassador. With this partnership, Maserati is moving up a gear by “enlisting the services” of a sports and fashion icon, philanthropist and businessman, who will lead the brand to “the forefront of 21st century luxury motoring” according to the brand’s press release.
“The brand continues to move forward, ushering in a new era. Innovative by nature, driven by passion, and unique in design, Maserati constantly defies resistance to change. The partnership with David is the embodiment of all these values. “said Paolo Tubito, Maserati Marketing Director.
To mark the occasion, Maserati has unveiled a new video featuring the brand’s most powerful model, the Maserati Levante Trofeo, with David Beckham at the wheel in an urban environment, letting the SUV’s 580 horsepower V8 power out.
“Maserati is opening a new chapter in its history and I am delighted to join them now to begin this partnership. It is an iconic international brand that shares my taste for excellence and my desire to always seek the best in innovation and design. Passion and dedication are present in everything I do and Maserati shares that determination. “David Beckham, who was Jaguar’s brand ambassador in China in 2014, said.
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Maserati, which recently joined the Stellantis group, is preparing to renew its range with new models such as the Maserati MC20, the future Maserati Grecale SUV and the new generation of the GranTurismo and GranCabrio, which should be unveiled soon.
Featured photo : © Maserati