Marc Bohan, creative director for 30 years at Dior, has passed away

The couturier and former creative director of Maison Dior, successor to Yves Saint Laurent, died on Wednesday September 6 at the age of 97 in Châtillon-sur-Seine, Burgundy.

Thanks to his exceptional longevity at the Maison de couture, he was able to accompany several generations between the “trente glorieuses” and the end of the 1980s, but he is undoubtedly one of the most little-known designers in the Dior saga.

 

Designing for everyday women

 

More discreet and less flamboyant than, among his successors, the Italian Gianfranco Ferré or the sanguine John Galliano, Marc Bohan first designed clothes for “real women” as much as he nurtured a pronounced taste for “a notion of timeless beauty”.

 

Thus, he told WWD magazine, “I make clothes for real women, not for myself, not for models and not for fashion magazines”.

 

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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