For the 19th time in a row, the world’s leading luxury goods company has topped the Universum ranking of companies favored by business school students in France. The world’s number one luxury goods company is multiplying its initiatives to enhance its employer brand among the younger generation.
Lvmh loves young people…who are very sympathetic.
Every year, the Universum research firm surveys French students enrolled in business or engineering schools about their favorite companies. In 2023, more than 27,000 students were surveyed between September 2022 and March 2023. And for the 19th time in a row, those attending business school ranked Lvmh at the top of the podium.
Proof that they still favor luxury, Hermès and Chanel (demoted from third place by L’Oréal, which nevertheless has a very promising prestige division) occupy second and fourth place, respectively. They are followed by two Gafams, Apple and Google, and then by the top-of-the-range car brand Mercédès-Benz.
The rating of luxury is falling
However, “luxury, along with e-commerce and the media, is one of the sectors whose rating has fallen the most among young business school graduates, unlike the banking, auditing and consulting, and aerospace and defense sectors, which have risen the most,” notes Aurélie Robertet, director of the French subsidiary of the research firm Universum.
Featured photo : © LVMH