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LVMH : Officine universelle Buly, the new rising star of nostalgic perfumery

LVMH : Officine universelle Buly, the new rising star of nostalgic perfumery

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Ramdane Touhami, the son of a Moroccan worker, and his wife, the aristocratic Victoire de Taillac, have managed to revive Trudon candles and successfully relaunch the Parisian institution of perfumery and cosmetics, Buly. Focus on the Officine Universelle Buly, which recently joined the LVMH fold.

 

Buoyed by the brand’s success, global luxury leader LVMH is interested in Officine Universelle Buly and acquired it last October, after having made an investment in 2017 through LVMH Luxury Ventures.

 

“Buly perfectly matches the philosophy found in the LVMH group’s houses, combining unparalleled heritage, artisanal know-how and a unique experience in exceptional boutiques,” said Bernard Arnault, Chairman and CEO of LVMH on the announcement of the acquisition of Officine Universelle Buly.

 

Victoire de Taillac and Ramdane Touhami, a visionary couple

 

Behind this adventure, we find Victoire de Taillac, a beauty historian, after having been director of public relations for the Colette concept store, “a researcher in cosmetics and the history of beauty” as she defines herself, and her husband, Ramdane Touhami, artistic director, designer and also passionate about perfume and history.

 

Victoire de Taillac et Ramdane Touhami, fondateurs de l’Officine Universelle Buly © Officine Universelle Buly

 

In 2002, the entrepreneurial duo launched Parfumerie Générale, the first concept store dedicated to niche cosmetics, from which they separated a few years later. Four years later, the couple revived Cire Trudon, a candle factory founded in 1642. The success of Trudon candles developed their reputation and influence worldwide.

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This passionate couple quickly understood that the past is a refuge. This is why, in 2014, they relaunched the Parisian perfumery and cosmetics house, Officine universelle Buly, created at the beginning of the 19th century by the emblematic perfumer, Jean-Vincent Bully. Immediate success for Officine Universelle Buly.

 

 

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Featured photo : © Pierre Mahieu

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