LVMH is interested in a new generation remote sales solution

During the Vivatech trade show on new technologies, the LVMH group unveiled the winners of the 6th edition of the LVMH Innovation Award. For the Omnichannel & retail category, the company TheShowCase won.


During the VIVATECH trade show held recently in Paris, Porte de Versailles, the LVMH group revealed the winners of its 6th LVMH Innovation Award.


© The ShowCase


The ShowCase stood out among 950 start-up projects from 75 countries for its agility in rethinking the customer experience. Bernard Arnault, Chairman and CEO of the LVMH group, attended the ceremony in person, during which 6 start-ups received an LVMH Award, including The ShowCase.


The ShowCase is a company from Switzerland, created by two entrepreneurs from Geneva. Denis Hayoun and Fabrice Rabhi are launching their project on the market in September 2021. The idea? Break the distance between the brand and the final customer, to create the missing link between online and physical sales.



Denis Hayoun and Fabrice Rabhi commented, “We are delighted and grateful to win the LVMH Award for our solution, which not only professionalizes the presentation of luxury products online, but also reduces travel and therefore the carbon footprint of its users.


The solution provided by the start-up has already won over some twenty major watch brands, as well as distributors and retailers who see the advantages of a personalized, qualitative and enriched product presentation. In this case, it is a very high-end watch.


In practice, the interface looks like a mini mobile TV studio, elegant, solid and easy to handle, which can be placed and opened in a few seconds on a table.


The result: The quality (especially the image) but also the interactivity of the digital interface that the two entrepreneurs make available to salespeople and other presenters of luxury products is notably enhanced by a flattering light as well as an integrated video conferencing system with photo and video file sharing. In short, a solution that allows them to be omni-channel, sustainable and to really focus on the service and the customer experience.




Featured photo : © The ShowCase


Picture of Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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