LVMH is interested in a new generation remote sales solution

During the Vivatech trade show on new technologies, the LVMH group unveiled the winners of the 6th edition of the LVMH Innovation Award. For the Omnichannel & retail category, the company TheShowCase won.

During the VIVATECH trade show held recently in Paris, Porte de Versailles, the LVMH group revealed the winners of its 6th LVMH Innovation Award.

The ShowCase stood out among 950 start-up projects from 75 countries for its agility in rethinking the customer experience. Bernard Arnault, Chairman and CEO of the LVMH group, attended the ceremony in person, during which 6 start-ups received an LVMH Award, including The ShowCase.

The ShowCase is a company from Switzerland, created by two entrepreneurs from Geneva. Denis Hayoun and Fabrice Rabhi are launching their project on the market in September 2021. The idea? Break the distance between the brand and the final customer, to create the missing link between online and physical sales.

Denis Hayoun and Fabrice Rabhi commented, “We are delighted and grateful to win the LVMH Award for our solution, which not only professionalizes the presentation of luxury products online, but also reduces travel and therefore the carbon footprint of its users.”

The solution provided by the start-up has already won over some twenty major watch brands, as well as distributors and retailers who see the advantages of a personalized, qualitative and enriched product presentation. In this case, it is a very high-end watch.

In practice, the interface looks like a mini mobile TV studio, elegant, solid and easy to handle, which can be placed and opened in a few seconds on a table.

The result: The quality (especially the image) but also the interactivity of the digital interface that the two entrepreneurs make available to salespeople and other presenters of luxury products is notably enhanced by a flattering light as well as an integrated video conferencing system with photo and video file sharing. In short, a solution that allows them to be omni-channel, sustainable and to really focus on the service and the customer experience.

Featured photo : © The ShowCase

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.